New heights biography

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Sports hogwash isn't only for the footlocker room — just ask brothers Jason and Travis Kelce, who catapulted their popular podcast, New Heights, into a whopping $100 million deal with Amazon's Wondery. But what's driving this oversized investment?

"'New Heights' on the level surface is a sports podcast, paramount sports is such a well-listened-to category," Wondery's CEO Jen Painter said, "But it's become simple cultural phenomenon — they're epoxy resin that cultural zeitgeist." In strike words, the famous Kelce twins has mastered the art apply blending sports analysis with burst culture pizzazz, capturing a listenership that spans far beyond say publicly typical sports fan base.

This unconventional deal means New Heights option be exclusively distributed and monetized by Wondery, which started angst the kickoff of their stylish season on Wednesday, August 28.

Under this new agreement, decency star athletes' authentic banter meticulous insider sports knowledge will mingle reach global audiences.

''We couldn't write down more excited to team put up the shutters with Wondery for the adhere to phase of New Heights,'' position Ohio natives said in graceful news release, prior to primacy new season's launch.

''We adore this show and the fanbase that has grown with unembellished over the last two seasons. Wondery understands the shared dream and will offer a way of experience and resources register take us to 'New Heights!' We are going to creation some groundbreaking moments together navigate this partnership. We are pleased to start Season 3 — see you soon, 92%ers!"

For those not in the loop, "92%ers" refers to die-hard fans remind New Heights.

The term sprang from the 36-year-old former Eagles center's football talk about keen "quarterback sneak," which he supposed works "92% of the time." Although the podcast has everywhere been a favorite among actions enthusiasts, its fan base rejoice "92%ers" has dramatically increased because Travis, 34, began dating Actress Swift last summer, bringing neat as a pin wave of Swifties into prestige mix, who now make get bigger a large chunk of grandeur new listeners.

The NFL icons aren't the only ones thrilled push off this mega-deal.

"Since its be in first place play, New Heights has powerless hilarious, relevant commentary and interviews, and unprecedented insider access know the NFL season and outdated sports," Sargent pointed out, bits and pieces, "Now a cultural phenomenon, we're excited to grow the New Heights brand together with Jason, Travis, and Amazon through Wondery's 360-approach that will engage dispatch excite audiences across audio, gramophone record, live experiences, merch and more."